Understanding the stockout phenomenon in fitness equipment

Stockouts for fitness equipment have become a noticeable phenomenon in recent years, driven by a convergence of demand spikes, supply chain fragilities, and shifting consumer behavior. To understand why items like treadmills, power racks, adjustable benches, resistance bands, and even yoga gear disappear from shelves, it helps to view the problem through four lenses: demand dynamics, supplier constraints, product lifecycle timing, and the role of e-commerce and fulfillment.