Training Plan Overview and Objectives

The training plan presents a structured, data driven approach to scheduling and optimizing television airings for classic and contemporary films, using the title Trains, Planes and Automobiles as a practical case study. The objective is to equip media planners, buyers, marketers, and data professionals with a repeatable framework to maximize reach, audience engagement, and ROI across multiple platforms. Learners will move from foundational concepts to advanced techniques, including data integration, rights management, scheduling optimization, creative testing, and post air analysis. The plan is designed to be adaptable to different markets, network types, and rights scenarios, enabling teams to respond quickly to seasonal windows, competitor movements, and shifting viewer behavior. Real world applications such as Thanksgiving weekend marathons, seasonal promotions, and special event days are explored, enabling participants to translate theory into actionable playbooks. The framework emphasizes practical deliverables, including a calendar of airings, a data quality checklist, creative briefs, measurement dashboards, and post air reports. It supports cross functional collaboration among programming, procurement, creative, analytics, and legal teams. By completing the training, participants will be able to justify scheduling decisions with evidence, balance risk and opportunity, and implement a continuous improvement loop that refines airings based on observed outcomes. Key learning pillars include: data literacy and governance, market window theory, rights and licensing considerations, asset creation and compliance, measurement and attribution, and operational excellence in execution. The plan integrates hands on exercises, templates, and checklists to ensure transfer of knowledge into daily practices. Learners should expect to develop a personalized playbook tailored to their organization’s portfolio, audience, and competitive landscape. As a practical outcome, teams will be able to answer fundamental questions such as when is the film most likely to resonate with viewers, which network windows offer the best reach, how to allocate budget across channels, and how to interpret post air results to inform future campaigns. The training plan also outlines a 8 to 12 week rollout with milestones, enabling managers to gauge progress and adjust resources as needed.